Wednesday 9 March 2016

McDonald’s Sweden transforms the Happy Meal box into a Virtual Reality experience

To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's Sweden has developed Happy Goggles.

By re-folding the Happy Meal box, customers can create a pair of Virtual-Reality glasses which makes it possible to experience Virtual Reality with a smartphone.

McDonald's Sweden is first in the world to develop the Happy Meal box into Virtual Reality goggles and the idea came about, quite simply, by folding the usual Happy Meal box in a new way. The result, with the addition of a pair of lenses, turned into the VR Happy Goggles.

When combined with a smartphone, the Happy Goggles lower the threshold so that everybody can afford to experience VR. 

Together with the Happy Goggles, McDonald's is also launching a VR skiing game "Slope Stars", a 360° ski experience allowing the user to open the doors to a world of fantasy, fun and how to stay safe in the ski slopes. The game is endorsed by the Swedish National Ski Team and will be available from Friday, March 4th, and can be found on